![]() ![]() "I think actually start your day with ‘Barbie,’ then go straight into ‘Oppenheimer’ and then a ‘Barbie’ chaser.”Ĭruise - whose “Mission: Impossible – Dead Reckoning Part One” opened a little over a week before the “Barbenheimer” showdown - said at his premiere he'd plan to see both on their opening day, likely starting with “Oppenheimer,” which seems to be the internet's preferred viewing order as well. “It’s a perfect double bill," said Robbie at her movie's London premiere Wednesday. Even Margot Robbie - Barbie herself - and Tom Cruise, the star of another summer blockbuster, have started plotting the ideal “Barbenheimer” day. If you're counting, that's 294 minutes of moviewatching. “You’re certainly aware of both movies in a more profound and compelling way than I think might have otherwise happened had they been released on different weekends.”ĪMC Theaters reported that 20,000 of its AMC Stubs members had purchased tickets for a double feature. “'Barbenheimer' is a marketing gift borne out of social media and I think it’s benefiting both films,” said Paul Dergarabedian, the senior media analyst for analytics firm Comscore. Awareness could not be higher, the conversation couldn’t be louder, and neither film even has official reviews out yet. ![]() On one level, it’s a marketing department’s dream. Never mind that many of those fans overlap - the memes, allegiances, and T-shirts were just too fun.īoth movies often trend on social media when the other releases a new asset - a trailer, a picture, an interview. It didn’t hurt that both Nolan and Gerwig have very passionate and very online fandoms eager to join in. ![]() There’s even some disagreement over whether it’s “Barbieheimer” or “Barbenheimer” or “Boppenheimer” or yet another tortured portmanteau - a phenomenon on which the AP Stylebook has yet to offer guidance, but for the purposes of this article will be “Barbenheimer.” It’s not uncommon for studios to counterprogram films in different genres on a big weekend, but the stark differences between an intense, serious-minded picture about the man who oversaw the development of the atomic bomb and a lighthearted, candy-colored anthropomorphizing of a childhood doll quickly became the stuff of viral fodder. The very online showdown between Greta Gerwig’s “Barbie” and Christopher Nolan’s “Oppenheimer” all started with a date: July 21. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |